Closed-Loop Revenue Attribution
Connect Advertising Clicks Directly to CRM Deal Value
Eliminate marketing attribution guesswork by connecting Google Analytics, CRM pipelines, and offline conversion imports into a clear source of truth.
“Do you know which campaigns, channels, and search terms generate actual closed deals?”
What we deliver
Concrete, production-ready assets engineered and deployed during this sprint.
Google Tag Manager Architecture
Enterprise server-side GTM deployment providing reliable, compliant event tracking across all web interactions.
CRM Offline Conversion Sync
Connecting HubSpot or Salesforce deal stages directly to Google Ads to train bidding algorithms on pipeline value, not cheap leads.
Multi-Touch Attribution Modeling
Algorithmic attribution modeling revealing the true touchpoints driving pipeline across paid search, organic, and direct channels.
Customer Acquisition Cost (CAC) Reports
Executive reporting detailing blended and paid customer acquisition costs by channel, campaign, and customer segment.
How the sprint runs
A structured four-phase delivery cycle from initial audit to live citations.
Tracking Infrastructure Audit
Audit tag placement, consent modes, and event accuracy across the user journey.
Server-Side Tagging Configuration
Implement reliable server container tracking for consistent attribution data.
CRM Deal Pipeline Integration
Connect ad click IDs and analytics sessions into HubSpot or Salesforce deal stages.
Attribution Reporting
Deliver bi-weekly reports showing qualified pipeline and revenue per marketing channel.
Tracking Infrastructure Audit
Audit tag placement, consent modes, and event accuracy across the user journey.
Server-Side Tagging Configuration
Implement reliable server container tracking for consistent attribution data.
CRM Deal Pipeline Integration
Connect ad click IDs and analytics sessions into HubSpot or Salesforce deal stages.
Attribution Reporting
Deliver bi-weekly reports showing qualified pipeline and revenue per marketing channel.
Other capabilities in Paid Advertising (Paid Media)
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