Cancellation & Refund Policy

1. Principle of Fair Engagement

As a performance and search intelligence agency, our deliverables involve dedicated engineering time, data analysis, specialized software compute, and senior strategist review. We prioritize transparent, upfront communication regarding how cancellations and refunds are handled.

2. Monthly Optimization Retainers

For ongoing monthly service plans (including AI Search & GEO, Technical SEO, Paid Ads management, and Content Distribution):

3. One-Off Audits & Strategic Roadmaps

For standalone deliverables (such as enterprise technical audits, AI citation feasibility studies, and site architecture blueprints):

• Prior to Work Commencement: If you request a cancellation before our team has begun data extraction or technical analysis (within 24 hours of invoice payment), a 100% refund will be issued.
• After Analysis Commences: Because deep technical audits require upfront engineer hours and proprietary tool consumption, payments are non-refundable once audit processing has started.

4. Web Design & Development Projects

Bespoke website design, development, and conversion optimization projects operate on milestone-based billing:

• Initial discovery and design deposits cover preliminary wireframing, architecture, and sprint planning, and are non-refundable once work begins.
• Subsequent milestone payments are tied to formal stage sign-offs. If a project is cancelled mid-way, you are billed only for completed milestones, and all assets produced up to the paid milestone are transferred to you.

5. Refund Processing Timeline

When an eligible refund is approved in writing by our finance team, the refund will be credited back via the original payment method (bank transfer, UPI, or card payment gateway) within 5 to 7 business days, subject to standard banking clearance windows.

6. Contact Our Billing Team

For any billing, invoice, or cancellation requests, contact our leadership team directly: