Google Search & Performance Max Ads
Search & Performance Max Campaigns Focused on Revenue
Connect with high-intent buyers through structured keyword negative lists, automated smart bidding, and focused landing page experiences.
“Are you reaching prospective buyers at the exact moment they search for your solutions?”
What we deliver
Concrete, production-ready assets engineered and deployed during this sprint.
Google Search Campaigns
Granular search campaign architecture targeting high-intent commercial queries with exact and phrase match precision.
Performance Max Optimization
Asset group structuring, negative brand exclusions, and audience signal refinement to maximize qualified pipeline from PMax.
Negative Keyword Sculpting
Aggressive continuous negative keyword pruning to eliminate non-commercial queries and prevent wasted ad spend.
ROAS & Conversion Tracking
Deploying server-side Google Enhanced Conversions to measure accurate return on ad spend across extended sales cycles.
How the sprint runs
A structured four-phase delivery cycle from initial audit to live citations.
Commercial Keyword Planning
Identify search terms with clear buying intent to eliminate wasted ad spend.
Smart Bidding Configuration
Calibrate target CPA and ROAS bidding strategies against verified contract value.
Ad Creative & Copy Testing
Run structured tests on headlines, descriptions, and sitelink extensions.
Conversion Tracking Setup
Configure clean conversion events to feed accurate return signals back to the algorithms.
Commercial Keyword Planning
Identify search terms with clear buying intent to eliminate wasted ad spend.
Smart Bidding Configuration
Calibrate target CPA and ROAS bidding strategies against verified contract value.
Ad Creative & Copy Testing
Run structured tests on headlines, descriptions, and sitelink extensions.
Conversion Tracking Setup
Configure clean conversion events to feed accurate return signals back to the algorithms.
Other capabilities in Paid Advertising (Paid Media)
Explore complementary services within this practice area.