Terms of Service

1. Acceptance of Terms

By accessing naviddigital.com, requesting a website audit, or entering into a Statement of Work (SOW) with Navid Digital, you agree to be bound by these Terms. If you do not agree to these Terms, you should not access our website or engage our services.

2. Scope of Agency Services

Navid Digital provides professional digital marketing and technical search advisory services, including:

• AI Search Optimization & GEO: Generative engine optimization, entity co-occurrence engineering, and AI citation modeling for ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Technical & Organic SEO: Technical site architecture audits, crawl budget optimization, structured data engineering, and content strategy.
• Paid Advertising & Attribution: Google Ads, Meta Ads, and multi-touch revenue attribution modeling.
• Social Media Marketing: Organic brand distribution and audience engagement campaigns.
• Web Design & Development: Conversion rate optimization (CRO), search experience optimization (SXO), and high-performance frontend engineering.

3. Search Engine & AI Algorithms Disclaimer

We are committed to ethical, transparent, and white-hat methodologies. It is important to acknowledge the reality of search systems:

4. Client Responsibilities

To enable timely execution and measurable performance lift, clients agree to:

• Provide timely delegated access to necessary tools (Search Console, Analytics, CMS, hosting) as outlined in the active SOW.
• Review and provide timely feedback or approvals on proposed technical changes, content drafts, and creative assets.
• Ensure all assets, materials, and claims provided to Navid Digital are legally owned or licensed by the client.

5. Intellectual Property

Upon full settlement of all related invoices, the client retains full ownership of all custom deliverables created specifically for them under their contract (including written content, custom graphics, and bespoke code modifications). Navid Digital retains ownership of pre-existing proprietary diagnostic scripts, internal frameworks, and analytical models used to execute the engagement.

6. Commercial Invoicing & Retainers

Service fees, retainer amounts, and billing cadences are defined in your specific contract or agreed proposal. Invoices are payable within the timeframe stipulated on the invoice (typically Net 7 or Net 15). Delayed payments may result in temporary suspension of active optimization work.

7. Limitation of Liability

To the maximum extent permitted under applicable law, Navid Digital shall not be liable for indirect, incidental, special, consequential, or punitive damages arising from algorithmic updates, third-party platform downtime, or changes in third-party search engine policies.

8. Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of the Republic of India. Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts in Bengaluru, Karnataka, India.