Dominating high-competition entrance, IELTS, and professional education SERPs
With thousands of students preparing for competitive entrance exams, Brilliant Group needed dominant search positions. We implemented localized entity schema, answer engine optimization (AEO), and high-intent course pages to secure top rankings on Google and Bing.
“As a leading business conglomerate in India, we sought a reliable SEO partner to enhance our digital footprint. Navid Digital Services surpassed our expectations with comprehensive SEO solutions, helping us achieve top rankings on Google as well as Bing.”
Google & Bing Competitive Positions
What was limiting organic and AI search visibility?
Operating multi-city examination centers and digital learning programs, Brilliant Group was losing qualified student enrollments to aggressive edtech paid advertising and unoptimized local map pack results.
How Navid Digital restructured the search architecture
Deployed Answer Engine Optimization (AEO) frameworks capturing featured snippets across 120+ syllabus queries, unified Google Business Profiles across all physical campuses into a verified local authority graph, and elevated Bing search presence.
Before & After Performance Baseline
| Performance Metric | Before Navid Digital | After Optimization | Attributed Lift |
|---|---|---|---|
| Google & Bing Top 3 Ranks | 8 terms | 94 competitive terms | #1 Dominance |
| Featured Snippets & AI Overviews | 2 captured | 47 captured | +2,250% |
| Direct Campus Map Inquiries | 340 / mo | 1,420 / mo | +317% |
| Blended Student CAC | $84 / enrollment | $39 / enrollment | -53% Cost Reduction |
How We Executed the 60-Day Implementation Sprint
Local Campus Entity Consolidation
Audited and unified 12 physical campus listings on Google Maps. Resolved duplicate NAP citations, standardized curriculum descriptions, and launched automated review collection pipelines.
Answer Engine Optimization (AEO)
Structured 120+ exam syllabus and entrance format pages into direct answer blocks, engineering table data and bulleted step lists prioritized by Google AI Overviews and Bing Copilot.
Search Experience Optimization (SXO)
Redesigned admissions and course inquiry forms into zero-friction mobile funnels, reducing mobile abandonment by 41% and doubling direction request conversion velocity.
Multi-Location Knowledge Mesh
Deployed Course and EducationalOrganization JSON-LD structured data linking faculty credentials, accreditation, and campus coordinates directly into Google Knowledge Graph.
Core Technical Deliverables Deployed
Specific architecture artifacts engineered and shipped during the engagement.
Explore the Capabilities Used in This Sprint
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